Vice President of Marketing & Communications
About the Company
Established private liberal arts university
Industry
Higher Education
Type
Educational Institution
Founded
1780
Employees
201-500
Categories
About the Role
The Company is seeking a Vice President for Marketing and Communications to provide strategic leadership in all aspects of university marketing, public relations, and communications. The successful candidate will be responsible for developing and implementing integrated marketing and communications strategies that support enrollment and fundraising goals. This role is pivotal in enhancing the university's visibility, building a cohesive brand, and ensuring the quality of all internal and external communications. The Vice President will work closely with various campus constituencies, particularly the offices of admissions and development, to document and execute marketing and communications strategies that align with the university's strategic plan. Candidates for the Vice President for Marketing and Communications position at the company should have a Bachelor's degree (advanced degree preferred) in a relevant field and a minimum of 5 years' experience in communications, marketing, or public relations management, with a proven track record in contributing to enrollment growth. The role requires exceptional leadership, interpersonal, and communication skills, as well as the ability to work under pressure and manage deadlines. The Vice President will be expected to have a strong understanding of the role of marketing and communications in a liberal arts college setting and its direct impact on enrollment. Experience in managing a creative team and a background in digital marketing and new media are highly desirable. The position also involves supervising staff, making decisions on a range of marketing and communication activities, and establishing productive relationships with both internal and external stakeholders.
Hiring Manager Title
Senior Vice President of Enrollment Management
Travel Percent
Less than 10%
Functions
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